Nick and Sam fell head over heels and decided to start a business. Nick’s background is in research and data science while Sam’s is in brand design and copy. Though their brains couldn’t be more different, together, they create cohesive brands that are both memorable and research backed.
While Sam designed brands at her former agency Gut and the venture studio Launch Pop, Nick studied data science at Berkeley. He went on to do research and data analytics for numerous organizations from the Miami Heat to PwC.
Meanwhile, Sam worked with premium cutting edge clients such as GEM vitamins, Little Spoon, Winc Wine and Swoon. She was featured in Voyage LA, and her work has been showcased in Forbes, Adweek, Wallpaper, Nylon, and TechCrunch.